About Us

Pedal Press

A platform for cyclists to connect and inspire.

Brand Story

Connection. As humans, it’s what we crave. As cyclists, it’s what drives us. Connection with the bike; connection to the well-worn road or the less-travelled trail; connection to the cycling community.

At Pedal Press, connection is at the core of everything we do. From those who are turning the pedals for the first ever time, to professional athletes who live and breathe every facet of the sport, our aim is to connect with cyclists near and far, and share everything we love about the lifestyle.

We’re proud to be locals. Hailing from the misty Waitakere Ranges of Auckland, we endeavour to travel the width and breadth of our homeland to bring our readers the best content Whether it’s a product review or a photo essay, we are constantly seeking ways to connect with our readers; to be their go-to destination for all things cycling. We strive to be leaders in the field, showcasing the best of cycling both here at home and on a global scale.

In 2017, Pedal Press founder, Liam Friary, embarked on a journey of blood, sweat and tears, to bring to market NZ Mountain Biker and NZ Cycling Journal as we know them today. From Liam’s basement office-cum-workshop in Titirangi, Auckland, a small team of dedicated people, who live and breathe all things cycling, work hard to bring the two titles to life quarterly (NZCJ) and bi-annually (NZMTB).
Together, we have crafted a timeless, inspired and considered product to evoke the cyclist in everyone.

A full-colour, dedicated cycling magazine printed on beautiful stock, our New Zealand Cycling Journal is not just a one-time read. Featuring engaging content and timeless design, this is a collector’s journal; a pass-on-to-the-next-reader journal.

New Zealand Cycling Journal embodies the very essence of Kiwi cycling. We strive to connect with our readers and bring this to them on every level, in a format that inspires, educates, informs and entertains.

But it’s not just about us and what we can provide – it’s about offering a platform for local cycling; a voice for riders from all walks of life. As cyclists of every discipline, we all play a part in inspiring, growing and developing cycling within New Zealand; the bike fundamentally pulls us together, while the act of riding establishes strong bonds and helps form active, local communities around a shared passion. These communities sustain the fabric of the sport and inspire non-riders to give it a go. Our job is to showcase these communities and shout about the individuals making it happen.

We believe in making cycling an inclusive sport, and we’re always working on ways we can diversify our brand – and the industry. We welcome news, views and stories from our readers and we relish the opportunity to connect with you and work together.

Distributed nationally in over 800 outlets, including supermarkets, bookshops, magazine outlets and cycle shops – as well as our subscriber base – New Zealand Cycling Journal is a bi-annual journal for every cyclist.