BULLETIN: Trek expands the Project One programme with new paint and spec options
Trek expands the Project One custom offering with new paint schemes and spec options
Trek announced a refresh of its Project One custom bike programme today, introducing six new paint schemes and an all-new catalogue of premium spec and drive train options.
This expansion of the programme adds even more depth to Trek's custom offering, giving riders everywhere more ways to create a custom bike they'll love.
Three of the new paint schemes (Amplified Alchemy, Sweet Gold Leaf and Holographic Diamond Flake) are additions to the premium Project One ICON Series of bespoke designs filled with texture, depth and mood.
Two of the remaining new paint schemes (Abstract and Palmarès) are part of an all-new Designer Series, a personal collection that comes directly from designers on Trek's Waterloo-based team.
Additionally, Trek revamped its spec and drive train options to offer new SRAM Force eTap AXS on select road platforms, the all-new Aeolus RSL Bar/Stem on Émonda and Madone, new saddle options, and new Aeolus Elite, Pro and RSL wheels.
Project One gives riders complete control over the design of their dream road, mountain or triathlon – and there are more options today than ever before.
The new paint schemes and parts options are available immediately through Trek's wide network of global retail partners and online at trekbikes.com in select markets. You can find more over on Trek.